Life Insurance Leads
The term “Life Insurance Leads” is second highest searched phrased in the insurance leads vertical only trailing “Insurance Leads”. By virtue of reading this you are probably aware of the demand for good life insurance leads as well as the value of a good lead. The good news with life insurance is that virtually every lead generation method we’ve covered in this guide is in play. There are plenty of angles to take and we recommend life agents try them all. Life also has a lot of niche opportunities such as Final Expense and Mortgage Protection (covered separately) to name a few.
While there are plenty of outlets to use for life insurance leads they remain one of the hardest leads to generate. This is important as life insurance agents benefit from referral leads as much as any other line of insurance. These factors emphasizes the value of relationships in the life market. We recommend spending more time talking, listening and engaging in conversation with prospects than you might with other lines. We also recommend maintaining regular communication with prospects and current customers via drip marketing to facilitate referral business.
Cross Selling Opportunities
Life insurance is ideal for cross selling health and financial lines.
Lead Acquisition Methods
Lead Generation – We recommend keeping an open mind and testing all methods listed in this guide. If you are looking to sell group plans focus on telemarketing local businesses.
Lead Buying - Shared internet lead services are very popular with life insurance. Test as many services as possible and narrow down to companies that bring the highest ROI. Additionally, consider looking for opportunities to develop relationships with smaller consumer insurance sites as well as agents selling other insurance lines to buy exclusive life leads direct. Keep an open mind to using exclusive life services as well. Quality exclusive providers are in high demand but are very tough to find. Exclusive leads will cost a good bit more than shared so keep them on a short leash if they aren’t producing.
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