Auto Insurance Leads
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Auto insurance is the line that has seen the most dramatic impact with the emergence of the internet. Auto insurance is by far the highest searched insurance line on the internet by consumers and it is estimated that over 85% of auto insurance consumers start their research on the internet. The point here is to follow the consumer. Traditional methods of lead generation can work for auto insurance leads but they don’t bring the same volume and are much harder to target specific prospects. Our focus with Auto insurance leads is very heavy on internet acquisition through self generated leads with owned websites and lead service companies. If you do not already have an established website we recommend getting started with insurance lead services as most offer filters that can land highly targeted prospects. We all know that there are many types of auto insurance buyer and sub niches to serve. There are also plenty of tire kickers so filters are your friend as they can save a lot of time and effort.
Cross Selling Opportunities
Auto insurance is an excellent line to cross-sell from and cross-sell into. Be ready to offer other P&C lines to your prospect as well as health and life insurance if you offer it. Offer discounts for bundling lines and really sell the value in a single point of contact. This really is the sweet spot for P&C. If you bring value and take care of your book you will find auto insurance can lead to a nice run of add-ons and referrals for the long term.
Recommended Lead Acquisition Methods
Lead Generation - Traditional and grassroots marketing methods do still work for auto insurance leads but we find the best use of time is with internet based marketing and website development. Stay in contact with your current client base and find unique ways to ask for or promote word of mouth leads.
Lead Buying - More auto insurance quotes are requested online than any other line of insurance. If you are selling auto and are not already in the lead buying game we recommend you get your feet wet. There is major volume with internet leads so be sure to set up tight ZIP codes and filters to target your ideal prospect. There are a lot of players so test as many services as possible to find the ones that provide the best return.
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