Over the past 15+ years since launching Insurance Leads Guide, we have regularly received emails from agents asking for recommendations for everything from lead management and marketing tools to website platforms and FMOs. I have personally done my best to help out where I can and often ask trusted colleagues when I don’t have an … Read more
If you have been reading our content for long you know we are high on traffic and marketing diversity. For many smaller operations the concept of managing paid leads, advertising channels, content marketing and lead nurturing is often too much to contemplate. As someone that has worked with numerous upstart agencies I absolutely understand the … Read more
Finding new insurance leads is hard work. Everyone has their own lead generation suggestions but it can be difficult to keep track of all the options. That’s where this lead generation guide comes in – to save the valuable time you could spend actually generating new leads instead of browsing through countless websites or scribbling … Read more
Over the past few months I have been helping a P&C agency optimize their marketing workflow and lead funnel. The agency buys shared leads and also has quite a few organic leads coming through – around 200/month total. The owner had read most of our content and overall the marketing plan setup and lead diversification … Read more
There has been a surge of activity building in the senior market for the past few years. Not the type of surge that comes on strong and fades away, but rather one that appears to be snowballing. I realize I am probably stating the obvious considering the audience but it is something that is bigger … Read more
ILG has been publishing insurance marketing and lead guidance content for over 5 years now and we have accumulated a fairly large database of content. Despite these efforts I often receive emails from producers who have failed with shared internet leads asking for more help. Perhaps the volume of content is overwhelming or my writing … Read more
A while back we posted some insurance lead stats that revealed just how crucial persistent contact plays into lead conversion. One stat that sticks out is that 80% of leads do not close on first contact. To take it further the average lead requires more than 5 attempts to even make contact. In this post … Read more
A few months ago I wrote a post discussing the NAP (Name, Address, Phone) profile and other important factors for ranking in local search results. Today I want to discuss why the NAP profile is so important and what you can do when you realize your profile is messy. First off, let’s look at why … Read more
Short answer: They Sure Do! We get this question on a regular basis which is the reason I decided to give it a blog post. One potential problem with insurance leads is that they are easy to get started but they require a systematic approach to see success. Long Answer: They Sure Do…but the following … Read more
If you spend anytime paying attention to Google rankings you know that local search traffic is what you want for a brick and mortar business. Visitors that call or visit your website from a local search listing are more likely to convert because they are more targeted and they are likely local. Today, we are … Read more
When it comes to communicating with both prospects and clients email has become a vital medium. While the decision to make use of email as part of an insurance marketing plan is a no brainer choosing an email platform or service is a bit more challenging. In this post we are going to look … Read more
