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3 Ways Insurance Agents can use Social Media to Connect with Prospects

As an insurance agent, there is nothing more important than connecting with as many prospects as possible. The more people who are aware of your services the better chance you have of making a sale. Of course, this is easier said than done. It is essential that you have a plan for connecting with prospects of all kinds.


With increased competition in today’s market, you should consider each and every method of lead generation. While some agents have embraced social media, others are still looking down on this technique. You may not want to spend all your time focused on social media marketing, however, it is something that can go a long way in helping you make more sales.


Here are three ways agents can use social media to connect with prospects:

Create a Twitter Account

As crazy as this sounds, there are people all over the world who are easily influenced by the information they come across on Twitter. For this reason, insurance agents are beginning to realize the true power of this social media tool.

You can send out a variety of tweets, ranging from industry news to recent deals and much more. In short, the more followers you have the better off you are going to be. This ensures that a large number of people are in a position to read your tweets. It may sound time-consuming, but using Twitter does not take up much time once you realize what you should and should not be doing.

 Use Facebook to Your Advantage

There is a good chance that you already use Facebook on a personal level to connect with friends and family. But did you know that you can create a Facebook page for your business? This is a great way to connect with your current customers as well as prospects that may be interested in doing business with when they need a policy.

Once your Facebook business page is created, you can update it however you best see fit. Much like Twitter, you should include information pertaining to your agency and what you have to offer. Of course, you don’t want to go overboard with “sales jargon.” Instead, give your Facebook fans information and advice related to the industry. By gaining trust, you can then push your products and services in the future.

Don’t Just Sell Yourself, Provide Value

Regardless of the industry, many people who get involved with Twitter and Facebook make it entirely too obvious that they are only interested in increasing sales and profits. Show a personal side and engage with the social audience you build.

While there is nothing wrong with updates that are meant to drive sales, you don’t want to come across as somebody who never offers valuable information. If you do, you will soon find that nobody wants to follow your updates.

You should strive to provide high-quality information based on the type of insurance that you offer. This could be anything from industry news, such as changes in the law, to local advice.

These are just three of the better ways to use social media as a method of connecting with prospects.
If you are new to this marketing method, the following tips can help you get started:

  •  Take the time to learn about the inner workings of Twitter, Facebook, and other social media platforms
  • Don’t be afraid to hire a marketing professional who can help you set up your social media campaigns
  • Be consistent with your efforts – you are not going to see results overnight

Your competition is beginning to rely heavily on social media marketing. Are you going to join them or continue to do things the same way as you have in the past?


Remember, just because you are spending time on social media does not mean that you have to neglect other areas of your business. This is simply another channel to connect with prospects in addition to what you have always done in the past.

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