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How Agents Can Use a Blog to Increase Sales

How Agents Can Use a Blog to Increase Sales

Do you have a website for your insurance business? If so, your goal is simple: generate interest online as to eventually sell a policy. Of course, this is easier said than done. Every agent is interested in increasing traffic and conversions. Despite strong local competition, you should be able to make headway in this department by taking all the appropriate steps.

Many insurance agents are now finding that they can use a corporate, agency or even personal blog as a means of increasing sales. This takes a bit of work, but in the long run it is well worth the time and effort.

Below are 3 Tips For Using a Blog as a Method of Increasing Interest and Sales

1. Supply targeted information as a means of showing your overall level of knowledge. An insurance blog is a great way to prove to your audience that you have knowledge of the local area as well as the industry as a whole.

You have the right to cover any topic that is on your mind. That being said, you should include information that is going to excite your audience and hopefully have then contact you in the near future.

If you can write to answer the questions of your audience and offer unique solutions you can effectively end their search for information or coverage.  Win.

2. Don’t be afraid to tell the reader what to do.  Although you don’t want to go overboard, there is nothing wrong with attempting to push a reader into contacting you. This is a great way to plant the seed that you can offer even more information and advice via a personal conversation.

It is worth nothing again that you don’t want to go overboard in terms of how strongly you push your services onto the reader. The last thing you want to do is scare people away.  Simple calls to action can be very effective.  After offering the content tell your audience what you want them to do next.  Examples: Give me a call now, fill out the short form, or come see us at…

3. Improve your search engine rankings. If you only remember one thing about Google let it be this: the search engine giant loves unique, high quality, fresh content, and lots of it.  The more blog posts you can publish the better off you are going to be. Over time, all of this content will help to establish your site as an authority on your subject matter. Subsequently, you can expect to see an increase in search engine rankings.  This is especially true if you actively promote your content via social media.

Tip: while adding fresh content is a good thing, you are going to harm your site if it is duplicate content. Make sure that every piece you add to your insurance blog is 100 percent unique. The last thing you want is to have your site penalized for copying content from another source.

Do it Yourself or Hire a Writer?

Some insurance agents enjoy writing. They take a few minutes everyday to add content to their blog. On the other hand, there are agents who don’t enjoy writing or simply don’t have the time for this. These people often times hire a professional writer to produce blog content on their behalf.

Many agents find it best to mix both methods of content production. When possible, they write personalized blog posts that delve into the deeper aspects of the industry. When time is tight or more content is needed, these agents reach out to a professional who can provide articles without delay.

Believe it or not, something as simple as a corporate blog can help you increase sales. As you get started, follow the three tips above. These will help you better understand your blog as well as what you need to do in order to get started.

You may not see immediate results, but if you stick with your blog it is going to pay off in the long run and be an excellent source of organic lead generation.



Comments on this entry are closed.

  • Daveigh September 7, 2012, 3:25 pm

    I found myself nodindg my noggin all the way through.