So far we have covered how insurance agents can effectively use Facebook and LinkedIn to find and engage prospects. Both social platforms are also great for establishing an extended identity online, providing convenient updates to current clients and delivering new information about your business.
However, we have yet another major social network to cover. Enter social media giant, Google+, who now claims to have 170 million users. While its numbers alone make it the second biggest social website, it’s not nearly as active as the others.
So is it worth even having a business presence on there? Mashable and American Express OPEN forum recently published an article asking that very question. Jacob Smith, digital marketing specialist for Zumba Fitness, says “yes” – specifically for two reasons.
1. Google Adds SEO Value to your Insurance Company
Google has tied SEO value into having a presence on Google+. Try searching for “GEICO” and you’ll notice that GEICO’s Google+ page appears on the first page of the search results. John’s Insurance Company will show up in an organic Google search if John has a Google+ page.
2. It’s Easier to Share with Prospects Who Use Google
“Google+ has a lot of integration with other Google products,” says Smith. If you’re writing to a prospect in Gmail and want to speak to them in real time, just hop onto a Google+ hangout to discuss policies in real time.
Google+ hangouts also allow agents to share documents and swap screens in real time without having to switch platforms and use Skype, for example. Communicating with prospects and clients in a non-intrusive manner is becoming more about convenience and communicating in their preferred medium. Needless to say, a lot of them use Google products.
So, what’s the consensus? Get on Google+ but don’t invest a large amount of effort in it just yet. Consider posting company or relevant news on Mondays and Wednesdays, which are the platforms most active days.