Insurance Agent Website Design – Build for Conversions
As an insurance agent, it is important to have your own website. No matter what type of insurance you are selling, one thing will never change: consumers are using the internet to find and compare policies. With this in mind, you need to position yourself online to achieve a high level of success.
When building a website for your insurance business you should have one thing on your mind: conversions. You want people to come to your website and either submit their contact information or contact you via telephone. Either way, you are generating interest and putting yourself in position to make a sale.
Here are three pieces of advice for agents who are interested in building a website:
1. Hire a professional
Unless you have the skills, experience, and time to tackle this task on your own you should hire a professional to assist with the process. This is easier than most people believe, as there are designers and developers all over the world who are willing to help. Here are a few good site for hiring a designer:
Tip: When hiring a designer be sure to take a look at his/her feedback and portfolio first. Also have some example sites available to help explain what you are looking for.
Take cues from other agents who currently have an enviable web presence. This will help you when making decisions on what you do and do not want to include on your new website. Of course, you can lean heavily on your designer for advice.
2. Make it Easy For Consumers to Get in Touch
It seems overly simple, yet this is an area of failure for many insurance pros. The last thing you want is for a visitor to be forced to dig through your website to find contact information. You need to make this as simple as possible.
To ensure that your contact information is easily accessible, include an email address and phone number on the home page (as well as every other page of the site). The header or a sidebar are good locations for this information. Make it visible. This will ensure that anybody who is interested will know what he or she has to do in order to contact you.
3. Make Your Site Unique and Helpful
Chances are, you are not the only insurance agent in your area. For this reason, you need to do something unique that will set you apart from the competition. This will give the consumer confidence that you know what you are doing. It will also put you in a position of authority in the industry.
Be Seen Online
The only thing worse than not having a website is spending money on an online presence, just to find that nobody is visiting.
If you plan on putting time and money into developing a website, you should hold back some of your budget for search engine optimization (SEO). In short, your SEO plan is designed to help your website rank high in the search engines. This way, when somebody searches for a keyword related to your business it shows up high on the first page (hopefully #1).
It may be a tough pill to swallow, but the design of your website and information offered does not do you any good unless people are seeing it.
When it comes time to build out your agency website, it is essential to focus on conversions. What can you do to ensure that your site generates as much interest as possible? The more people who contact you via your website the more sales you will make. Additionally, these are “free leads” that you did not have to spend any additional time generating.
Tips For Conversions
- Make use of images and video to support your message
- Create simplified and targeted landing pages for paid traffic
- Tell visitors what you want them to do with call to action phrases
- Offer value added content or savings offers to encourage action
Rely on the three tip above while also focusing some of your time, effort, and money on marketing, social media and SEO. By doing these things, you are increasing your chance of establishing a solid online presence.