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  Complete the fields below to calculate your insurance lead ROI (Return on Investment), Cost Per App (CPA) and Lead Conversion Rate. This calculator factors ROI with and without time considerations.  
Cost Per Lead
# of Leads
Total Cost
Submitted Apps
Average Commision
Total Commissions
Time Spent on Leads (Hours)
Hourly Rate
Cost of Time
Total Cost
Cost Per App
Lead Conversion Rate
ROI (Factoring Time)
ROI (Spend Only)
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