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AllWebLeads Review

AllWebLeads is a major player in the online insurance lead space with a focus on premium quality leads generated via self-owned properties with organic search and top-tier pay per click traffic. The company offers real-time leads in a wide variety of categories specializing in Life, Health, Auto and Home. Agents will find a large selection of niche sub-category offers as well thanks to an extensive catalog of pre-set filters.

All Web Leads customers can also expect no upfront deposits, no minimum orders, and no long-term contracts. In addition to the flexibility of the platform, AllWebLeads gets high marks from its customer base for the friendly customer service, easy to use interface, custom filter options, lead flow, and pause options and value pricing model.

The company acquired InsuranceLeads.com in early 2011 and although they still maintain separate agent customer bases the move allowed AWL the ability to scale and create more efficiencies. Because of this aggressive growth agents are rewarded with steady lead volume and quality due to more internal controls.


Max Agents Per Shared Lead

5 – Average less than 4


Base Lead Pricing

Final Expense$11-13
Group Health$11-12
Long Term Care$14-15
Auto - Live Calls$25-26
Health - Live Calls$22-23
Life - Live Calls$50-52
Annuity - Live Calls$100-105
Other Live Calls$10-35 Premium
Premium Leads$3-4 Premium
Phone Qualified Leads$5-6 Premium

Prices at time of posting. Subject to change.


Options To Adjust/Pause Lead Flow?



Returns Available For Bogus Leads?

Yes – 10 days from delivery


Live Transfer Options Available?

Yes – Auto, Health & Life (See Pricing Table)


Delivery Options

Email, Text, Rater/CRM/Dialer



None Required – Pay Per Lead


Available Filters

AllWebLeads offers free geographic targeting by zip code + radius, county, area code, and state on all leads.

Min/Max Driver Age
Minimum Years Licensed
Credit Standing
Time Continuously Insured
Min/Max Vehicle Age
SR-22 or SR-1P
License Suspension
Min/Max Minor Driving Violations
Previous Claims
Max/Max Accidents – At Fault and Not At Fault
# Vehicles
Coverage Amount
High Risk
Home Ownership

Require Currently Insured or Not Currently Insured
Min/Max Age
Require Self Employed or Not Self Employed
Require Married or Not Married
Min/Max # of Recipients
Min/Max BMI
Tobacco Usage

Require Currently Insured or Not Currently Insured
Min/Max Coverage Amount
Policy Type: Term or Not Term
Min/Max Age
Min/Max BMI
Tobacco Use

Require Currently Insured or Not Currently Insured
Min/Max Age of Home
Need for Flood Insurance
Need for Earthquake Insurance
New Home Purchase
Mobile Home
Manufactured Home
Min/Max # Claims
Credit Standing
Vacation Property
Rental Property
Seasonal Residence
Single Family Home
Multi Family Home

Require Currently Insured or Not Currently Insured

Senior Health
Require Currently Insured or Not Currently Insured
Min/Max Age (including 64.5-65.5)
Requie Self-Employed or Not Self-Employed
Require Married or Not Married
Min/Max # Recipients
Min/Max BMI
Tobacco Usage

Long-Term Care
Require Currently Insured or Not Currently Insured
Min/Max Age
Min/Max BMI
Tobacco Usage
Walking Assistance Need

Require Currently Insured or Not Currently Insured
Min/Max Age
Min/Max BMI
Tobacco Usage
Currently Disabled

Min/Max Age

# of People in Business
Types of coveragee:
General Liability
Commerical Auto
Workers Comp
Commerical Crime
Commercial Property
Professional Liability
Directors & Officers Liability

Business Benefits
# of People in Business
Min Years in Business
Types of Coverage:
Group Health
Group Life
Group Disability
Key Man Disability
Key Man Life
401k / Retirement Plans
Supplemental Plans / AFLAC
Executive Deferred Comp

Major Health Condition Filters Available (Various Lines):
Drug/Alcohol Abuse
Mental Health/Depression
Heart Disease
Pulmonary Disease
Vascular Disease
Multiple Sclerosis
High Blood Pressure
High Cholesterol
Kidney Disease


Sample Leads (Click to Enlarge)
Senior Health
Integraton Partners
  • Broker Office
  • HealthMarkets
  • Double Positive
  • Inside Sales
  • Imprezzio Prospector+
  • Insurint
  • Velocify
  • Lead Conduit
  • Security Health Advisors & US Health
  • Docktor’s Insurance (VAM DB)
  • Mojo Dialer
  • Agent Cubed
  • InSphere
  • FSC Rater
  • Quote Burst
  • Blitz Lead Manager
  • EZLynx
  • Semcat
  • AgencyIQ
  • EFinancial
  • Quomation
  • Quotit
  • Dial Your Leads
  • Acxiom
  • Tranzact
  • Additional Options Available


Customer Testimonials

I have been in the insurance business for over 27 years. All Web Leads’ services are outstanding. With All Web Leads, I have closed a high percentage of the leads I received on-line. On occasion when I did receive a bogus lead, the assigned Account Manager, Tara, was quick to resolved the matter and provide lead credit back into my account. If you are an agent looking for a reputable lead company, I strongly recommend that you consider All Web Leads as your on-line lead source. –Ron Chevalier, Agent

I have used numerous internet lead carriers and have found All Web Leads to be the best of all. In judging a lead generation company the first two things that come to mind are quality of lead, and number of leads. All Web Leads delivers both. Their conversion rates are the best I have experienced. By narrowing the zip codes to higher income zip codes in a major metropolitan area that I work in I have also been able to sell some very large and lucrative policies with their leads. Their leads are not exclusive, but if you can’t take a little competition you’re in the wrong business. It is also been my experience that even the “exclusive” lead carriers are not exclusive when the customer requests a quote from 2, 3, or 4 different internet lead generation sites. I write this recommendation with no financial inducement from All Web Leads. I only want to see other insurance agents like myself not have to go through the myriad of internet lead companies that don’t deliver. –Brett Thomas, Agent

Though I am 85% referral based, utilizing All Web Leads as supplemental source of appointments and targeting a specific demographic has been invaluable. Thus far my experience has been very positive. I regularly get through to the lead with no problem, and I am able to book appointments with 2/3 I make contact with. Keep up the good work All Web Leads! –Caleb Harty, Agent

All Web Leads is just one of the lead aggregators I use for my business. I have found that my success ratio on these leads is higher than most other aggregators, as they are better qualified up front. In addition, this is the most user friendly site to navigate through the credit process. I was referred to All Web Leads through another agent friend earlier this year for the same reasons. I truly appreciate the simplification of the site and having an Account Manager to assist whenever I have questions. I would absolutely recommend other insurance agents to give All Web Leads a try! –Teri DiGrande, Agent

AllWebLeads Review


  • Premium Quality
  • Large Lead Selection
  • Pre-Set Filters

Lead Selection

  • Annuity
  • Auto
  • Business
  • Disability
  • Auto
  • Health
  • Home
  • Life
  • LTC
  • Renters