Benepath, based in Newtown Square, Pennsylvania, has established itself as a prominent insurance lead vendor since its inception in 2008. Originally founded as an insurance agency, the company transitioned into a specialist in insurance marketing and exclusive insurance lead generation.
Benepath initially entered the market as an online insurance lead vendor offering exclusive health insurance leads. As the company and customer base grew, they added additional lead types and product lines.
Today, the company offers a diverse range of insurance lead lines including Individual Health, Medicare Supplement, Medicare Advantage, Group Health, and Commercial insurance products such as BOP, P&C, Commercial Auto and Workers Comp leads.
While Benepath continues to be a market leader offering exclusive web leads and calls, they also now offer aged leads and shared leads for individual health.
Exclusive Leads
Benepath offers exclusive web/data leads and exclusive inbound calls across all of the health and commercial product lines and sublines it offers.
Web based exclusive leads are delivered to buyers in near real-time after a prospect submits a web form requesting contact. One additional benefit of this exclusive web format is that the prospect is directed to a custom thank you page after submitting the form with the lead buyers profile and contact information letting them know who will be contacting them. The personalized thank you page is customizable in the Benepath account interface.
Exclusive call leads are inbound calls for prospects that elected to speak to an agent over the phone instead of submitting a web form. Calls are routed through an IVR to ensure they are valid leads seeking an insurance quote before the calls are delivered to lead buyers.
Aged Leads
Aged insurance leads is a product category that tends to span a wide range with regards to both price points and quality thanks to questionable definitions of a lead by some unscrupulous sellers in the market.
Benepath claims to offer Premium Aged Leads and rightfully so. Benepath aged leads are generated using the same lead methods as exclusive leads across all product lines.
The only difference is Benepath did not have a lead buyer available when lead was generated. The majority of aged leads sold by Benepath are between 1 and 90 days old. They are sold on a non-exclusive basis similar to shared leads with an average sell rate of 3 to 4 times per lead.
Shared Leads
Shared insurance leads is a new product option for Benepath customers currently limited to the individual health product line. These shared leads are generated using the same methods as exclusive leads at a lower price point. Benepath shared leads are web based leads that can be sold to a maximum of 4 buyers in real-time with an average sell rate between 1 to 2 times per lead.
Lead Generation
One of the primary differentiators that has allowed Benepath to stand the test of time in a rapidly changing market is its unique lead generation approach, which combines search engine marketing (SEM), search engine optimization (SEO), display advertisements, email campaigns, direct mail, and social media, primarily leveraging platforms high-intent search platforms like Google and Bing. All incoming leads are generated with TCPA compliant standards.
Benepath processes every new lead submission to a multi-layered check for validity, intent and quality. This process includes internal checks as well as TrustedForm and Jornaya validation.
Lead Pricing
Pricing for Benepath leads varies by location and requested lead volume. Phone call prices will also vary based on the duration of the call. Below are some average price ranges by lead type and product line.
Exclusive Data Leads
| Individual Health | $15-25 |
| Medicare Supplement | $25-40 |
| Medicare Advantage | $30-35 |
| Group Health | $90-150 |
| Commercial | $40-75 |
Calls
| Individual Health | $90 |
| Medicare Supplement | $60 |
| Medicare Advantage | $60 |
| Group Health | $120 |
| Commercial | $100 |
Premium Aged Leads
| Individual Health | $2.50 |
| Medicare Supplement | $3 |
| Medicare Advantage | $3 |
| Group Health | $5 |
Shared Leads
Individual Health – Call For Current Pricing
Pricing subject to change and varies by location and market. Call prices are starting averages. Contact Benepath for exact pricing in your area. Phone number: 833-719-0605
Lead Delivery
Benepath offers flexible options for lead buyers to receive new leads including the Benepath broker portal interface, email and text. Data sync and API options are also available allowing for pre-configured and custom CRM, rater and dialer integrations.
Lead Filters
Benepath lead filter options vary by product line. Some of the options include location (down to ZIP Code), age, coverage amount, business size, and more.
Lead Returns
Benepath offers a simple credit request option in the lead buyer portal in the event a lead is delivered with a disconnected phone line or bogus contact information. Credit requests can be made up to 21 days from the lead delivery date.
Lead Buyer Agreement
Benepath has an initial four week lead agreement with no ongoing commitments for the lead buyer. This is a deviation from the standard among shared lead vendors as Benepath exclusive leads are generated fully in-house. This exclusive lead format requires more initial configuration, similar to a custom lead generation campaign.
Support Services
Benepath has a dedicated staff of support personnel to quickly address lead buyer needs and offer best practice advice.
In conclusion, Benepath has solidified its position as a trusted partner for insurance agents seeking quality exclusive, aged and now shared insurance leads. With a focus on exclusivity, in-house quality control, and a feedback-driven approach, Benepath is a top option for any agent looking to add a new insurance lead source.
We have secured an exclusive offer for new Benepath customers that will get them $200 in leads with sign-up via web or by asking for the Insurance Leads Guide offer via phone at 833-719-0605.
Common Questions & Additional Details
Yes. Benepath is recognized and approved by major carriers.
Yes. Benepath offers exclusive insurance lead calls and exclusive web leads across all product lines.
The price of Benepath insurance leads start at $20 for exclusive web leads, $60 for calls and $2 for premium aged leads. See the cost table images below for more information.
Prices as of the most recent update. Subject to change. Contact Benepath for exact pricing in your desired territory. Phone number: 833-719-0605
Yes. Benepath offers flexibility for buyers to pause lead flow and adjust lead volumes.
Benepath lead delivery options include Email, Call Transfer, Text, Portal Notification and Rater/CRM/Dialer (via API/Data Sync).
The data fields provided with Benepath Leads vary by lead type. All leads include name, email, phone number and address.
See the lead examples below for full data field details by lead type.
Benepath Phone Number:
Highlights
- Exclusive Lead Provider Since 2008
- Exclusive Live Call Tranfers
- Premium Aged Leads
- Shared Individual Health Leads
- Full US Coverage
- Flexible Return Policy
- Custom Campaign Creation
- Real-Time Delivery
- $200 in Leads on Signup
Lead Selection
- Individual Health
- Medicare
- Group Health
- Commercial
