Insurance agents in today’s environment have an almost limitless array of options in regards to insurance marketing, insurance lead generation and lead buying. On the surface one might think that more options would make prospect targeting and acquisition much easier.
In reality the game has gotten tougher. Insurance consumers have more options than ever to quote, compare and acquire lines of insurance. This means you as an agent have to cast a much wider net to garner the attention of your potential prospects. The job requires diversification and marketing various traditional and new media streams.
Every agent would like to get to the point that they have built a solid book and can stay busy and profitable with pure referral business. There is no doubt that referrals are the golden ticket in this industry, but they must be earned.
This insurance marketing guide has been created for any agent looking to reach more prospects. Whether you would like to supplement your current business or are starting from scratch we hope to provide valuable information that will help you in your insurance prospecting.