Insurance agents in today’s environment have an almost limitless array of choices in regards to insurance marketing, insurance lead generation and lead buying. On the surface one might think that more alternatives would make prospect targeting and acquisition much easier.
In reality, the game has gotten tougher. Insurance consumers have more available sources than ever to research, compare, and acquire lines of insurance. As an agent, this means you have to cast a much wider net to capture the attention of potential prospects. The job requires diversification and marketing various traditional and new media channels.
Every agent would like to get to the point that they have built a solid book and can stay busy and profitable with pure referral business. There is no doubt that referrals are the golden ticket in this industry, but they must be earned.
This insurance marketing guide has been created for any producer or agency owner looking to consistently reach more prospects. Whether you would like to supplement your current business or start from scratch, we hope to provide valuable information that will help you grow your business.