How to Compare Insurance Lead Companies with Success

success Are you considering buying online leads?   If so, you are not alone.  This trend is growing amongst agents throughout the country.  Although the process of buying leads is relatively simple, there is a lot that goes into getting started.

Your marketing plan could be the difference between success and failure.  For this reason, you need to put a lot of time into ensuring that you align with the right providers.

Quality Counts

If nothing else, you need to choose a company that offers high quality leads.  There is nothing worse than spending money, just to find that your leads are old or have been sold to 10 + agents.

Fortunately, there are many providers that have reasonable sharing caps and quality controls in place.  Along with this, they use advanced screening systems to ensure that leads are high quality.


What types of insurance leads are you interested in buying?  Some companies focus on a couple of types while others offer a larger variety.

Some of the most popular offerings include: auto, life , health, and final expense.

If you plan on purchasing more than one type of lead, you can choose a company that can handle all of your needs or select a few companies that specialize in each product line you require.


There may come a time when you want to “step up your game” and star buying in bulk.  This is particularly true if you have a growing staff and need consistent lead flow.

A company that can keep up with your needs, in terms of quantity, is one that should be favored.  There is nothing better than knowing that you can buy as many leads as you want, day after day, from the same provider.

Customer Service

Let’s face it: some companies are going to offer better customer service than others.  Are you able to ask questions and get answers quickly?  Are you able to return leads if you find that they are “bogus” or bad for any reason?  It is essential to do business with a company that values your business and time.


This is one of the most overlooked points of comparison. Did you know that some companies offer promotions, especially for new agents?  Many providers will offer 10-20 free insurance leads when signing up for a new account.   This is a nice welcome and will give you an opportunity to test what the company has to offer before spending too much of your marketing budget.


With these five tips in mind, you can more efficiently compare insurance lead companies. If you need a bit more direction, ask yourself these three questions:

  • Which companies are known for offering the most affordable pricing structure?
  • What are other agents saying about a particular provider?
  • Is there anything that sets one company apart from the rest?

Final Tip

Although you may be interested in buying insurance leads, you don’t want to overlook other techniques for generating new business. Telemarketing and direct mail, for example, are two strategies that are being used effectively by all types of agents.  Diversification is key, so it is important not to lean on any one source too heavily.

When you compare and test insurance lead companies with success, you will end up with a partner (or partners) that can bring you a positive return on marketing spend and provide a consistent flow of prospects.


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