There has been a surge of activity building in the senior market for the past few years. Not the type of surge that comes on strong and fades away, but rather one that appears to be snowballing. I realize I am probably stating the obvious considering the audience but it is something that is bigger … Read more
ILG has been publishing insurance marketing and lead guidance content for over 5 years now and we have accumulated a fairly large database of content. Despite these efforts I often receive emails from producers who have failed with shared internet leads asking for more help. Perhaps the volume of content is overwhelming or my writing … Read more
A while back we posted some insurance lead stats that revealed just how crucial persistent contact plays into lead conversion. One stat that sticks out is that 80% of leads do not close on first contact. To take it further the average lead requires more than 5 attempts to even make contact. In this post … Read more
A few months ago I wrote a post discussing the NAP (Name, Address, Phone) profile and other important factors for ranking in local search results. Today I want to discuss why the NAP profile is so important and what you can do when you realize your profile is messy. First off, let’s look at why … Read more
Short answer: They Sure Do! We get this question on a regular basis which is the reason I decided to give it a blog post. One potential problem with insurance leads is that they are easy to get started but they require a systematic approach to see success. Long Answer: They Sure Do…but the following … Read more
If you spend anytime paying attention to Google rankings you know that local search traffic is what you want for a brick and mortar business. Visitors that call or visit your website from a local search listing are more likely to convert because they are more targeted and they are likely local. Today, we are … Read more
When it comes to communicating with both prospects and clients email has become a vital medium. While the decision to make use of email as part of an insurance marketing plan is a no brainer choosing an email platform or service is a bit more challenging. In this post we are going to look … Read more
I’m kind of a nut for numbers. When I notice things in everyday life I’m always curious to see if I can find any stats that back up my observations. When collecting research for our internet leads by the numbers infographic I found a few interesting stats regarding off-hour leads. Did you know that leads … Read more
Most agents today are well aware of the importance of an online presence. With the right website, you are giving prospects the ability to not only get in touch but to learn more about you and your service offerings. Unfortunately, many agents continually look past the importance of a high-quality website. Instead, they rely heavily … Read more
How much do you know about search engine optimization (SEO)? No matter if you have a lot of knowledge or have fallen behind the times, one thing will always stay the same: thanks to many algorithmic changes at Google, you need to be more tuned in than ever. On the surface, it is easy to … Read more
It is one thing to generate traffic to your website. It is another thing entirely to generate traffic that converts. As an insurance agent, your primary goal is to increase both traffic and leads to ensure that you always have fresh consumers in the sales pipeline. According to webmarketing123.com, a top internet marketing firm, lead … Read more
